Archive for the ‘Seminars’ Category

The first event is Thursday, February 9, in Plano, TX.  I’m looking forward to it with great anticipation.  Looking back, it has been an amazing set of circumstances that got me there.  

In our initial meeting we all settled on 5 events for Valentine’s Day wine sales.  Would have been 6 but figured I’d better sit out February 10th to celebrate our Golden Wedding Anniversary.  

All the wine gods agreed and so there will be four more straight days starting Saturday, February 11.  See the schedule.  

Knowing I had a better grip, than a Sam’s Club, on creating posters with my engraved sample bottles, and good photos, and the right computer, I volunteered to design them.  They were thrilled to allow me and are very pleased with the results.  There are several different sizes and formats of posters.  One is at upper left.  (The one upper right is for YOU, not customers.  If you’re interested in the Seminars, see info here.)

I created a special order form with messages that are spicy to romantic. There are signs on wine islands that explain how customers get their bottles personalized. 

A process evolved that I see clearly now.  I should have seen it literally years ago.  But I didn’t.  It involves several principles, AND principals.  The events under my belt during the past 18 years, at countless other venues, with countless other products, seemed to all blend to create the perfect scenario with this one that I had been courting so long. I now have a formula.  A template.  This ‘wheel’ has been invented.  The ‘ingredients’ in this mix will work just as well when tailored for Mother’s Day, Father’s Day, and Christmas. 

Without question, there will be changes and improvements to the program we’ve set in motion.  Huge opportunities lie beyond this if it works like I know it will.  Change that IF to WHEN!  

We’ll get some good photographs so watch this space and my others.  Meanwhile, Happy Valentine’s Day to you and yours.  Get her/him a bottle of wine and share a toast.  Many of you know how nice it is to get the right Sweetheart the first time!  

-Ken  

P.S. If any of you come in March to learn all this, and you’ve been married to the same Sweetheart for 50 years, and still have the marriage license you can show us, you’ll get a 50% discount on the Seminar fee. ONE WINNER ONLY ON THIS ONE.  

If you bring your spouse with you, Gail and I will treat you both to a great dinner at our favorite restaurant during your stay.  

The clock is ticking.

It’s probably all consumed by now.

The baskets in front of us hold the engraved bottles not yet claimed by those who purchased them for engraving.  In my hands…and Jason’s, the department manager at the Frisco, Texas, MARKET STREET…are the reams of order forms for the customers who have already taken their bottle(s) for the day.

December 9 was a record-busting day with 300+ wine bottles engraved in just over 9 hours.

With one department manager, three assistants, and one engraver, all perfectly choreographed, the results were beyond any previous team effort for such an event.

Yes, I’m here.  Digging out from a month or more accumulation of emails, snail mail, critiques, local jobs to engrave, and finding my way back to some degree of normalcy after an unequaled season of messages on bottles at dozens of stores in Houston, Austin, San Antonio, Georgetown, and the Dallas area.

Our 2012 Seminar schedule in being stitched together with the great possibility of a new venue and some new information to share with this year’s crop of students who should be out there making their own tracks for the 2012 Christmas season.

And…for those who join our numbers early, there is Mother’s Day, Father’s Day to be ready for.  And countless other personal dates before and after those special occasions for customers’ gift needs. Those include births, birthdays, anniversaries, graduations, weddings, and divorces.  They all call for a toast and when the bottle from which the refreshment is poured has a poignant message of love, congratulations, encouragement, hope, or good riddance….you could be there collecting the toll for putting those messages on selected bottles of wine and spirits.  Easy money you can learn to make come your way.

For those of you on this list who may have noticed an absence of smoke signals from here in the past 6 weeks or so, the fire is being prepared and the blankets are soaking.  Stand by.

And…as I go back to the accumulated photos, notes, and mountain of information to share, please continue to be graciously patient.  It’s all coming together.

-Ken

LITTLE CHAIR OR BIG SPOON?

Big spoon.

Open wide.  Your mind, of course.

Your handwriting is illegible.  Maybe better.

You’re convinced Calligraphy is beyond your realm.

You’re salivating to find a fresh, new source of revenue.

You’re replaying the ideas and possibilities in your head, but no action.

Your present handwriting has NO bearing on learning this.

You CAN learn.  Others with less guts and grit than you, have done it successfully.

When you consider the enormous earning potential, you may decide this is it.  But you have questions.

Total of four seats left in the October & November classes.

Call me and ask your questions.

Ken

214.250.6958