It was somewhat like the pianist being asked to play the banjo, but it all went quite well. Major brand. Major rules. Minor crowd.
The brand restricted any personalization on their bottles to letters unadorned with even the simplest flourishes. Calligraphy was out of the question. You could say I was out of my element, but not really. My baby steps in nice hand-lettering began in another millennium. The semester when I was immersed in mechanical drawing and architectural design brought daily assignments that required both block letters and script, though block was primary.
I was not greatly out of my comfort zone, just felt I was being grossly underutilized. I followed the rules and made 14 customers happy in 7 hours. Thirty eight bottles total. I had plenty of time to get it right.
A few days ago I ran across my exercises for developing good block letters in the drawing class. I had a good beginning and have used my ‘printed’ letters along with my ‘written’ letters for decades. I’ll share those here in a few days.
Hi Ken
How interesting, I had the same experience with the same fragrance company. I just finished 3 separate events with them and the feeling of being “under utilized” was so apparent. Many customers asked if they could have something fancy engraved instead. Ackward for both the staff and myself to explain why it couldn’t be done. One customer commented that the “other” store did it in script, then she realized the “other” store was done by me too! Rather funny.
Looking forward to your next blog on “printed” font. So timely for me.
It was somewhat like the pianist being asked to play the banjo, but it all went quite well. Major brand. Major rules. Minor crowd.
Ken, what reason did the company give for block letters only? What if a customer wanted calligraphy?
Looks good, Ken!
You always make it work one way or another!
Great post! Thanks for sharing the experience!!
Thanks, Pat. Truly an unusual event.
Thanks, Renee. Have to! Back to your golf club submission tomorrow sure.
Ken
Hi Ken
How interesting, I had the same experience with the same fragrance company. I just finished 3 separate events with them and the feeling of being “under utilized” was so apparent. Many customers asked if they could have something fancy engraved instead. Ackward for both the staff and myself to explain why it couldn’t be done. One customer commented that the “other” store did it in script, then she realized the “other” store was done by me too! Rather funny.
Looking forward to your next blog on “printed” font. So timely for me.