Just before I donated my ’93 Chevrolet Suburban to the mechanic who’d kept it going for the past dozen years, I searched every corner of my brain for a unique tag to get noticed and, at the same time tell, somewhat cryptically, what I do. I submitted, on-line, dozens and dozens of ideas that either had too many letters or someone smarter and faster than I already claimed my ideas. Finally came up with this one. Every time I hit the door at Market Street for my wine events, employees will greet me with….”There comes the wine guy.” Submitted VNOGUY and got it. Hung it on a 2013 Yukon and began immediately getting comments and questions.
Last week I was tooling down the boulevard and my phone rang. Answered it …hands free of course… and the reply was, “Hi, I’m right behind you and I want more information about what your car tag says.” Of course, I have the three words above the tag and vnoguy.com below it. Before she called me, she had already been on my site and was mentioning items she saw. While driving! I purchased that website name at the same time I got the tag. The vnoguy.com merely forwards to kenbrown.com
We talked long enough for me to find out she’s a realtor, event planner, general all-round girl who needs unique gifts for her clients. She promised business for me!
Some ‘vanity plates,’ as they’re called, can be obscure and downright puzzling. Often the message is known and understood only to family and a few friends. Seems a waste of money to me since personalized license plates ain’t cheap in Texas!
So….dream up your own rolling billboard and know that you’ll get questions, comments, and business if you choose your letters carefully.